SPROING When is a Rose Not a Rose? The Art of Renaming and Rebranding Your Business Change is always a constant in the world of business. And sometimes, that change includes a change of name, or a full refreshing of the overall brand identity. Rebranding and renaming a business can be a daunting task, but …
SPROING Business Strategy: Priority Setting to Amplify Your Business’s Growth! Why think about your business strategy now? Coming out of the Covid-19 pandemic we have seen businesses shell shocked by the state of the world. Planning has been difficult and ‘what’s next?’ seems like an impossible question to answer. We are learning that our ‘new …
SPROING How Blogs Optimize Your SEO Strategy The Good, The Technical, and The Strategy Let’s start by talking about ‘The Good’! Search Engine Optimization (SEO) is incredibly important to businesses looking to boost sales and leads. Blogs are one of the most effective ways of creating a consistent and strong SEO strategy. They promote your …
SPROING I Want To Shoot A Video… But Where Do I Start? When it comes to marketing, it’s all about capturing and engaging your target audience’s attention. Video marketing has become an effective medium to accomplish just that. Not only does the world watch billions of hours of video each day, but videos are an …
SPROING Perfecting the pivot Businesses everywhere are in the midst of an unprecedented change. The Covid-19 crisis came along in March and undermined the business strategy of thousands of businesses across Canada. When there is any dramatic change in society, it becomes increasingly tempting for business owners to switch up their approach to selling products …