A problem that many businesses and organizations are facing today is a silent audience. Whether it be on social media platforms such as Facebook or in person, there doesn't seem to be much interaction going on between client and provider after a transaction has been made. Blog articles go uncommented, referrals go unspoken. But why the silent treatment?
There are a ton of possibilities as to why your interaction with your clients after a purchase resembles a black hole of effort, but let's focus on the most common. For starters, people don't often just go around to various websites and comment on blog articles. Especially if no one else already has, the same goes for social media posts. There has to be some sort of incentive for having them do so, such as allowing them to voice their opinion on a controversial topic, the chance to win something, etc. You have to ask the right questions, and push the community to build off of the topic.
How to End the Silence
Let's take a look at someone who's doing social media right, Blame Betty. These ladies have mastered their market, and not just because they provide the coolest clothes on the planet. They have maximized the efficiency of social media platforms by genuinely getting people involved. In example, when they get new inventory they post it on Facebook, and ask users to explain why they love said product. The response that they like the most wins the product, but things don't end there. In doing so, they have received crazy amounts of feedback from their clients, along with eager customers waiting to see if they won, increased brand loyalty, great advertising and all it cost them was a pair of shoes. They get free models for their website by having social media followers volunteer, faithful brand activists, etc. These ladies are genius!
What I mean to say with all of this is don't just expect your online presence to blossom just because it exists. You need to be actively asking the right questions and give people a reason to want to get involved. If your customers believe in your business and what you do, give them a means of expressing it! In a business or organization, the individual has no reason to stay involved if they don't feel that they are getting any satisfaction in return. Have you ever left or stopped supporting a group once you felt your effort was being ignored?