If you're using MailChimp as your email list management tool you've likely received an email notifying you of the changes to signup forms starting October 31. Continue using double opt-in by updating your preferences.
What is the difference between single and double opt-in and how does it affect your ability to remain CASL compliant?
Single vs Double Opt-in
Single opt-in is a subscription form which adds a person to your email database as soon as they submit their email address. The benefit of a single opt-in form is your subscriber doesn't need to complete any additional steps to be added to your mailing list, score one more subscriber!
Double opt-in subscription forms will send an email to the new subscriber with a link they must click to be added to your mailing list. By using a double opt-in subscription process you can confidently look at your list and know that all subscribers have agreed to receive emails from you.
How does singup affect CASL Compliance?
It is the responsibility of the sender to prove that they have received consent from their subscribers.
Imagine a scenario where someone submits a large number of email addresses they don't own through your single opt-in form, the next time you email your subscribers you receive a large number of complaints from those new unauthorized subscribers. How do you prove you received their consented, better yet, how do you pay the fines up to $10 million possible through the legislation?
CASL Compliance Checklist
There are three basic steps to remain compliant with Canada's Anti-Spam Legislation:
- Obtain consent from every subscriber in your mailing list.
- Clearly identify your business/organization in the message.
- Provide a way for the subscriber to unsubscribe from your list.
Here at Sproing we're going to continue using a double opt-in subscription process and recommend you do so as well.
If you have questions about how to make this change or any other email marketing questions please get in touch - Together We Got This!