79% of internet users use Facebook and 1.18 billion of those users log in DAILY!
This is the biggest market available for you to tap into. The world is on Facebook! So is all the information you need to find your audience. There are various things you could target such as; geographic, demographic and psychographic variables.
50% of millennials use the internet to research products before purchasing.
Some platforms may not work for all businesses but there are 3 platforms that work for almost any business: LinkedIn, Facebook and Twitter.
For a page on Facebook, targeting psychographic, or their interests and behaviours would be the best way to get their attention. To gain followers and engage them, follow these basic steps that I like to call ‘Social Media FLERPS’: Follow, Like, Engage, Respond, Post, Share
There are over 60 Million businesses on Facebook, 4 million of them are ACTIVELY advertising!
Do you read blogs pertaining to your business? Do you keep up to date on industry trends? Do you have fun events for your staff and take lots of pictures? Does your business attend events, sponsor or donate? All this information can be shared on Facebook. It’s all about sharing the REAL people, interests and industry trends that relate to your business. The reasons for your business to be on Facebook are many. It can be used for Business to Business (B2B), Business to consumer (B2C) and even consumer to consumer with the right content (C2C).
This is the Business end of Social Media, where business owners, CEO’s, employees, managers and other professionals connect and network online. This is a B2B networking site, though information could be shared externally to sites like Facebook or Twitter. Everyone and every business should be on LinkedIn, if you are not, then head on over and sign up for a free account.
80% of LinkedIn users think that professional networking is important to their success!
It is VERY similar to Facebook with one stark difference, it is ONLY business related...period! This is not the place for weekend family photos or updates on what you made for dinner last night, unless perhaps you are a photographer, a chef or a food blogger.
There are more than 450 million LinkedIn user accounts.
You can share blogs, write articles, share industry related and business related information. If it pertains to your business, your industry and is something other professionals may be interested in, then it should go on LinkedIn.
Twitter is a microblogging site that has over 100 million users log in every day. This is a B2C, B2B and B2C site, making it versatile like Facebook. Though this site is not useful or practical for some businesses, there are many that can gain a significant benefit from it.
Twitter is accessed through a mobile device by 82% of its monthly active users.
With a dedicated group of users and a global reach, Twitter is everywhere your audience is.
Twitter is great for awareness, education and information sharing. It is Real-Time, so updates during events can be seen as they happen, enabling conversation to happen and connections to be made, instantly.
Did you know that 83% of the World’s leaders, or 139 of them, are on Twitter?
It is great for companies, or people, who want to provide regular updates or share information, multiple times per day. Twitter can also be used to research hot topics or find group with specific interests.
Experience is Everything!
73.4% of users follow a brand because they’re interested in the product or service.
With Facebook, LinkedIn and Twitter a business can cover a large majority of the online community around the world, and they are FREE!! Share relevant information and grow your audience base through engagement, communication and transparency.
71% of people buy from a company they have had a good experience with on Social Media
Modern consumers from Baby Boomers to Millennials like to know that the businesses they deal with are human, real and care about the same things they do. If you are not on any of these platforms already, I suggest LinkedIn and Facebook as a good place to start your social media endeavours.
7 in 10 Gen Xers are more likely to make purchases from brands they follow on social.
If they are following you, chances are they WILL use your product or services.So get out there, start posting what matters to your company, employees, industry and audience and don’t forget to RESPOND to them. Don’t ignore messages from your audience, they are the backbone of your business!
The top choice for a customer care channel is social media yet 1 in 10 messages go unanswered.
Stay tuned for the second blog in the series, ‘Why Instagram, Pinterest or YouTube are EXCELLENT visual tools for your business?’