Do you think your business has a good first impression online?
It's very common for consumers to use their smartphones, tablets, and laptops to find a product or service, get directions, check open hours and read customer reviews. Not only is this applicable for new customers finding your business online but it's also a habit for repeat customers.
It's vital to spend the extra 5 minutes in your day updating your online profiles to make sure a consistent message is conveyed along with the basics such as hours of operation. The last thing you want is a customer showing up to your closed store front yet your open hours online say otherwise.
Here are a few ways to accomplish consistency online when customers search for your business:
- Setup and maintain a Google Business listing
- Maintain your website information such as hours of operation - especially during the holidays and make sure promotions are up-to-date.
- Reply to customer reviews even when they are negative. A simple thank you to those high reviews go a long way.
- Keep your marketing and promotions consistent.
These updates can be made by you the business owner or another staff member.
Need some help getting your marketing strategy aligned and executed?
Your Business on Google Search
If you enter an internet search, no matter what browser you use, you usually receive results based on your location. These local search results are critical to getting found and allowing customers to review your business. Also known as Google Places, Google My Business makes it easier for customers to find information about your business online, including hours of operation, contact information and directions – all across multiple devices.
Bottom line is your business must be listed in Google My Business if you want to be found online in a local search. A fully complete and working Google My Business listing can increase the success, for both your online and offline operation.
Setting up a Google Business listing is relatively straightforward. It’s free to set up and will enable you to appear in local search results for queries specific to your products or services.
The first step is to claim your business listing if you have not done so already. If you are unsure whether this has been done, you can do a quick search on Google Maps to find out if there is a listing for your business already created.
If you have no listing, then sign in with your Google Account and simply create one using the easy instructions provided. You will need to get your profile up to as near completed status as possible, then verify it through the method provided by Google.
Your Online Presence
Staying consistent online will not only improve your existing customers experience but it will also keep you more findable than your competitors. Ultimately setting you up to succeed in gaining that savvy customer that loves your products or services!