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Amanda Homeniuk

Rolling Out Your New Brand

  • by Amanda Homeniuk
  • 1 month ago

​When you have undertaken the process of creating or refreshing a brand, having a roll-out strategy ensures that it will be adopted by your employees and well-received by the public or target audiences.

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Amanda Homeniuk

Design with the end in mind

  • by Amanda Homeniuk
  • 3 years ago

When you come to Sproing for help with your visual communications, we like to begin the creative process with something called a design discovery meeting. We want to confirm that what matters to you is in line with what matters to your customers and hopefully strike the perfect balance of both.

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Heath Fletcher

Logo, Identity, and Brand

  • by Heath Fletcher
  • 7 years ago

Which came first? Is one more important that the other? Are they different or the same? Do we need all three? One thing for sure a brand is not a logo or an identity. However they do work together to establish the public image of a product, company or person.

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