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Starting a business is an exciting endeavour. From groundbreaking services to innovative products, every great business started as an idea that eventually transitioned into a full-fledged market venture. Though, if we look deeper into the architecture of these time-tested businesses, what do we see? We see a strong brand with a resonant story.
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​When you have undertaken the process of creating or refreshing a brand, having a roll-out strategy ensures that it will be adopted by your employees and well-received by the public or target audiences.
Continue reading →Investing in creative design will absolutely provide a sustainable advantage for your business - here's four ways design can make a difference.
Continue reading →When you come to Sproing for help with your visual communications, we like to begin the creative process with something called a design discovery meeting. We want to confirm that what matters to you is in line with what matters to your customers and hopefully strike the perfect balance of both.
Continue reading →Unlike a bad yearbook photo tucked away on a shelf, your brand is on display every day. It's out there talking to your customers about your business before you even get a chance - so, have you stopped to think about what it's saying to them lately?
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Which came first? Is one more important that the other? Are they different or the same? Do we need all three? One thing for sure a brand is not a logo or an identity. However they do work together to establish the public image of a product, company or person.
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