Blog

The place where we inform, inspire, and intrigue you.

Amanda Homeniuk

Design with the end in mind

  • by Amanda Homeniuk
  • 1 year ago

When you come to Sproing for help with your visual communications, we like to begin the creative process with something called a design discovery meeting. We want to confirm that what matters to you is in line with what matters to your customers and hopefully strike the perfect balance of both.

Continue reading →
Heath Fletcher

Logo, Identity, and Brand

  • by Heath Fletcher
  • 5 years ago

Which came first? Is one more important that the other? Are they different or the same? Do we need all three? One thing for sure a brand is not a logo or an identity. However they do work together to establish the public image of a product, company or person.

Continue reading →