SPROING When is a Rose Not a Rose? The Art of Renaming and Rebranding Your Business Change is always a constant in the world of business. And sometimes, that change includes a change of name, or a full refreshing of the overall brand identity. Rebranding and renaming a business can be a daunting task, but …
SPROING Perfecting the pivot Businesses everywhere are in the midst of an unprecedented change. The Covid-19 crisis came along in March and undermined the business strategy of thousands of businesses across Canada. When there is any dramatic change in society, it becomes increasingly tempting for business owners to switch up their approach to selling products …