Shift in Perspective
Cypress Funeral and Cremation Services, a well established business with multiple locations across southern British Columbia, has built a solid reputation as a trusted provider of funerals, cremations and funeral planning services.
An unexpected shift in their business model necessitated a complete overhaul of their brand identity and on-line presence.
The scope of our work with Cypress Funeral and Cremation Services included:
- Comprehensive renaming and rebranding strategy
- Logo design and brand identity package
- Re-envisioned on-line user experience including website redesign and development
- Collateral redesign – press folders, business cards, brochures, signage and info packs
- PR campaign strategy and press release distribution
- Rollout of traditional and digital ad campaigns across media platforms
Details about this project
Challenge
Following the creation of a new brand identity, the primary challenge lay in seamlessly transitioning the company to the new brand while maintaining the essence of the old brand which was well known and trusted.
The release of the new brand needed to be carried out in a way that would demonstrate Cypress’s enduring values and services while continuing to set them apart from competitors in the funeral industry.
Solution
The comprehensive suite of solutions that were developed started with a clear strategy to guide all phases of the project. Development and introduction of the brand, website and associated products was completed in a manner that effectively transitioned the business to its new identify while not only maintaining, but elevating their presence in the market.
Results
The successful brand launch of Cypress Funeral and Cremation Services has not only bolstered their visibility but also fostered deeper client engagement within the communities they serve. The new user-friendly website has streamlined access to essential information, product displays and data collection. Complemented by cohesive visual assets and print materials that solidified the brand’s identity across all touch points.
Beyond the initial project phase, our relationship with Cypress persists. We continue to provide ongoing social media management to grow brand visibility and digital marketing ad campaigns aimed at driving lead generation. This sustained partnership ensures that Cypress remains at the forefront of their industry, consistently connecting with their audience in meaningful ways.
