Vision for Growth
Driven by a vision to create truly exceptional homes, Brentwell Construction has established itself as a leader in the North Okanagan construction community. A persistent focus on future opportunities and values that are rooted in professionalism and quality has enabled Brentwell to experience year over year growth.
Our Team engaged with Brentwell to support their business development efforts and to provide marketing tools and resources that would enhance their brand and support their expansion into other areas of the construction sector.
The scope of our work with Brentwell Construction included:
• Vision & Mission Statement development
• Business Strategy
• Marketing and SEO Strategy
• Operations and HR support
• Brand refresh and standards guideline development
• Website design and development
• Digital marketing ad campaigns
• SEO and social media management
• Property photography and virtual staging
• Careers and recruitment video production
Details about this project
Challenge
To maintain an enduring brand in the competitive, dynamic construction industry requires persistence, focus and a clear understanding of all aspects of the market. The lack of a clear strategy or inconsistent delivery of priorities can have lasting, potentially negative, impacts on a company’s brand and the results they are trying to achieve.
Solution
Starting with solid business and marketing strategies was central to our on-going engagement with Brentwell. Developing a plan to support expansion into commercial and industrial markets as well as creating and implementing a range of tools that would highlight their portfolio and boost revenues was a primary goal of work that was completed.
Providing a new, modernized brand supported with updated brand standards as well as the completion of a website overhaul that featured a sleek, user-friendly design provided the foundation for Brentwell’s updated marketing activities. Targeted digital marketing campaigns were added to boost visibility and engagement, supported by robust SEO and social media strategies that provided higher search engine rankings and better audience interaction. High-quality property photography and virtual staging were introduced to enhance project showcases, while careers and recruitment videos attracted top talent and strengthened their workforce.
Results
Implementing a variety of marketing efforts yielded remarkable results, significantly boosting the company’s online presence and engagement. The social media audience saw a dramatic increase of 339%, reflecting the expanded reach and influence of their content. Engagement on social media platforms surged by an impressive 690%, indicating a highly responsive and interactive community. The digital ad campaigns were particularly effective, generating 12,000 ad engagements within just one month. These metrics underscore the success of the brand refresh and the enhanced standards, positioning the company as a dynamic and influential player in the residential and commercial construction markets.
