Sproing Culture
Partners On Purpose
We are a group of strategists, programmers, marketers, designers, innovators and out of the box thinkers fuelled by passion and strategy. We execute with purpose and focus on measurable, actionable results.
See How
Real Rousseau, BSc.Eng.
Partner / CEO
Real Rousseau, BSc.Eng.
Partner / CEO
Real is the director of operations and business strategy for our clients. Over the past 20 years, Real’s career has progressed from a professional engineer to overseas executive management and business owner. Real helps our clients turn visions and goals into reality. Whether our clients are launching a new business, product, service, building an exit strategy or expand on what they're doing now, Real’s approach is to help them prioritize what is most important and help them convert strategy into action. When Real isn’t busy working with entrepreneurs and business owners, chances are he is either with one of his four daughters, somewhere in the outdoors holding a fishing rod, riding his quad or just sitting on a stump admiring nature!
Heath Fletcher
Partner / CMO
Heath Fletcher
Partner / CMO
Meet our ideas guy Heath: the big thinker, the one with a visionary eye and the absolute believer that if you can think it, you can create it! Heath brings over 20 years of experience in graphic design, photography and video production to the group. This is the guy you call when you need a creative solution to your problem. Many people know him as the Director of Possibilities, while others know him as the Creative Director or Account Manager at Sproing Creative. Most people around Vernon know him as a Photographer. Whatever hat he's wearing, there's one thing in common - Heath pours his tireless energy, optimism and creativity into every project. Plus, you can always bet on a few laughs. After hours, he is a proud Dad of two boys, a devoted husband and an all-around family guy.
Karina Hettler
Operations Manager
Karina Hettler
Operations Manager
Karina boasts over 15 years of senior business operations and facility management, as well as event management and marketing experience. She has experience in working with numerous national and international companies in a variety of industries. Karina has been privately apprenticed and mentored by business leaders and a Registered Fellow of Oxford Brooks University. The years of mentoring equipped Karina with the practical knowledge and skills to help any business thrive. Karina has returned to her hometown of Vernon, BC after living and working in Oxford, England, and she is delighted to put her skills to work helping all Sproing’s clients fulfill their business goals.
Jade Wiens, BBA
Marketing Manager
Jade Wiens, BBA
Marketing Manager
Born and raised in Vernon, Jade completed her degree at the Okanagan School of Business and found her passion in the details of online marketing. With digital marketing clients from all over the world, Jade is responsible for the management of over $250,000 pay per click marketing budget annually. This responsibility and the completion of multiple online certifications has earned a partnership with Google where Sproing is compensated for its marketing efforts. The continuously changing environment and technical demands of digital marketing are a welcome challenge for this professional Sproinger. When Jade’s not tracking ad campaigns, she is often found hiking the trails in Kal Park or hitting the slopes of Silver Star, enjoying the Okanagan lifestyle.
Connie Viszlai, BSc, PCC
Business Strategist
Connie Viszlai, BSc, PCC
Business Strategist
Connie joins Sproing as a professionally trained, ICF Accredited, Certified Executive Coach with extensive experience working in the public and private sectors. For over 25 years Connie has worked in a leadership capacity across many divisions of the natural resource sector, small business, consulting and government. During that time she made the transition (quite literally) from the backwoods to the board room. Thinking strategically, seeking clarity and a full commitment to achieving results has long been Connie's professional trademark, but she also draws a great deal of personal energy from seeing clients pursue their goals and achieve the unexpected. When not coaching clients, Connie can be found enjoying everything the Okanagan has to offer - especially the ski slopes.
Taylor Gottfred, BBA
Marketing Lead
Taylor Gottfred, BBA
Marketing Lead
In an evolving online world, Taylor dissects and analyzes data to help our clients get the most out of their investment in online marketing. She’s determined, confident and capable of bringing your online presence to the top of the search engine and helping your digital marketing campaigns deliver the best ROI. From completing her degree at the Okanagan School of Business to working with various businesses in many communities, Taylor loves to help businesses grow. The continuously evolving online world is a welcomed challenge for this Sproinger. From search engine marketing to email marketing campaigns, Taylor is passionate about all aspects of online data and helping clients find success.
Charl Labuschagne
Web/Tech Lead
Charl Labuschagne
Web/Tech Lead
Charl joined Sproing at the end of 2018 and has a passion for all things web. He brings over 8 years of experience in the web world from South Africa to Sproing. His experience ranges from structuring, developing and implementing interactive websites to developing custom email marketing campaigns. He loves to work collaboratively and is always hungry to learn.
Tricia Cooney
Production Lead
Tricia Cooney
Production Lead
Tricia has worked with national organizations and producers from across Canada, assisting them with the production of documentaries, digital media promotions, and business administration. After graduating from Broadcast Communications at BC Institute of Technology, Tricia began her career in video production. Torn between her desire to shoot music videos or become a news reporter, Tricia landed her first real job at Global Okanagan and has worked continuously in all aspects of media communications and production management ever since. As the primary production assistant and coordinator, Tricia brings her vast experience, resourcefulness, and high expectations to the video and production department to help find creative solutions for our clients’ media needs. Tricia also has additional duties as Executive Assistant to one of our Account Managers (Heath).
Tristan Humphries, BBA
Senior Marketing Coordinator
Tristan Humphries, BBA
Senior Marketing Coordinator
Tristan grew up in Vernon, BC, and got her Honours Degree in Business Administration from the Okanagan School of Business. From there, Tristan spent over 3 years honing her event management and marketing skills in the world of professional sports working in the CFL. She later returned to her hometown and joined the Sproing team, bringing her positive attitude and passion for keeping things organized. Tristan loves collaborating with both the Sproing team and our clients to execute projects to the highest standard.
Joe Pinheiro
Video Director & Editor
Joe Pinheiro
Video Director & Editor
London -Toronto - Vancouver and now the Okanagan. Wherever Joe has lived he's always been a storyteller, whether it be in the written word, music, or moving images. After graduating from the University of Western Ontario and leaving his side gig in college radio behind, he was off to Toronto to work his first dream job in the music industry - signing songwriters. After cutting his teeth in the music industry it was off to Vancouver for the film industry producing corporate commercials and Thompson Okanagan Tourism filming projects. Soon after he found the right fit to bring all his creative passions together as a video editor. With his diverse work experience and passion to tell other people's stories, he joined Sproing in 2015. He found his creative tribe in Vernon, finding the perfect place to mix his music, film, and storytelling passion. As Creative Mixer, Joe heads up our Video team as our in-house Director/Writer/Video Editor where the beats, images, words, and design all Sproing together.
Emilie Messier, BBA
SEO Analyst & Website Project Coordinator
Emilie Messier, BBA
SEO Analyst & Website Project Coordinator
Born and raised in Winnipeg, Manitoba, Emilie completed her degree in Business at the University of Winnipeg with specialties in marketing and human resources. After graduating and working in tourism and accounting-type positions, Emilie made the move to the Okanagan and decided to go after her passion of marketing. With the support of her loved ones, she has finally decided to go after her dream. From curating social media posts to SEO, Emilie is passionate and determined to always give 100%. She always has a desire to continue to learn and grow through various certifications and hands-on training. In her free time, Emilie can be found running a bee company with her spouse or embracing her adventurous side by jumping out of an airplane or white water rafting. Emilie enjoys being a part of the Sproing team and looks forward to what is to come as a Sproinger.
Tanya Snyder, BA
Marketing Coordinator
Tanya Snyder, BA
Marketing Coordinator
Tanya comes to us as an Albertan export from Calgary. She obtained degrees in International Relations and Economics from the University of Calgary. Having worked in Government & Strategic Relations,Tanya came to Sproing looking to help grow businesses through her interdisciplinary background. She is no stranger to a strategic mindset and crafting brand-building stories. She works with our clients to build data-driven digital marketing campaigns and social media content. You’ll also find her spending hours perfecting our client's blogs and understanding their marketing environment. In her free time, Tanya is a certified Yoga Teacher, rookie silversmith, and artist. She can be found living her best Okanagan life!
Randi Buerfeind
Photographer & Drone Pilot
Randi Buerfeind
Photographer & Drone Pilot
Randi is an advanced certified drone pilot and home photographer. She is passionate about creating high-quality aerial videography and photography that meets the needs of our clients. In her spare time, she is often found backpacking the alpine mountains and being outdoors with her drone “Fenton”.
Keli Westgate
Voice Over Talent
Keli Westgate
Voice Over Talent
Keli is a 'concept to completion' type of person. With a background in social media, video production, and broadcasting, Keli brings a wealth of experience in marketing to Sproing. Primarily involved in our voice-over projects, Keli’s creativity, passion, and expertise communicate our client’s stories. Keli is also a mom, a certified permaculture designer and gardener, an avid reader, and a critical thinker.
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We’re always seeking talented, experienced professionals passionate about all things creative and marketing.
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