Sproing Culture
Partners On Purpose
We are a group of strategists, programmers, marketers, designers, innovators and out of the box thinkers fuelled by passion and strategy. We execute with purpose and focus on measurable, actionable results.
See How
Heath Fletcher
Partner / Creative Services
Heath Fletcher
Partner / Creative Services
Meet our ideas guy Heath: the big thinker, the one with a visionary eye and the absolute believer that if you can think it, you can create it! Heath brings over 20 years of experience in graphic design, photography and video production to the group. This is the guy you call when you need a creative solution to your problem. Many people know him as the Director of Possibilities, while others know him as the Creative Director or Account Manager at Sproing Creative. Most people around Vernon know him as a Photographer. Whatever hat he's wearing, there's one thing in common - Heath pours his tireless energy, optimism and creativity into every project. Plus, you can always bet on a few laughs. After hours, he is a proud Dad of two boys, a devoted husband and an all-around family guy.
Real Rousseau
Partner / Business Strategist
Real Rousseau
Partner / Business Strategist
Real is the director of operations and business strategy for our clients. Over the past 20 years, Real’s career has progressed from a professional engineer to overseas executive management and business owner. Real helps our clients turn visions and goals into reality. Whether our clients are launching a new business, product, service, building an exit strategy or expand on what they're doing now, Real’s approach is to help them prioritize what is most important and help them convert strategy into action. When Real isn’t busy working with entrepreneurs and business owners, chances are he is either with one of his four daughters, somewhere in the outdoors holding a fishing rod, riding his quad or just sitting on a stump admiring nature!
Karina Hettler
Operations Manager
Karina Hettler
Operations Manager
Karina boasts over 15 years of senior business operations and facility management, as well as event management and marketing experience. She has experience in working with numerous national and international companies in a variety of industries. Karina has been privately apprenticed and mentored by business leaders and a Registered Fellow of Oxford Brooks University. The years of mentoring equipped Karina with the practical knowledge and skills to help any business thrive. Karina has returned to her hometown of Vernon, BC after living and working in Oxford, England, and she is delighted to put her skills to work helping all Sproing’s clients fulfill their business goals.
Jade Wiens
Digital Marketing Lead
Jade Wiens
Digital Marketing Lead
Born and raised in Vernon, Jade completed her degree at the Okanagan School of Business and found her passion in the details of online marketing. With digital marketing clients from all over the world, Jade is responsible for the management of over $175,000 pay per click marketing budget annually. This responsibility and the completion of multiple online certifications has earned a partnership with Google where Sproing is compensated for its marketing efforts. The continuously changing environment and technical demands of digital marketing are a welcome challenge for this professional Sproinger. When Jade’s not tracking ad campaigns, she is often found hiking the trails in Kal Park or hitting the slopes of Silver Star, enjoying the Okanagan lifestyle.
Taylor Miller
Digital Marketing & SEO Coordinator
Taylor Miller
Digital Marketing & SEO Coordinator
In an evolving online world, Taylor dissects and analyzes data to help our clients get the most out of their investment in online marketing. She’s determined, confident and capable of bringing your online presence to the top of the search engine and helping your digital marketing campaigns deliver the best ROI. From completing her degree at the Okanagan School of Business to working with various businesses in many communities, Taylor loves to help businesses grow. The continuously evolving online world is a welcomed challenge for this Sproinger. From search engine marketing to email marketing campaigns, Taylor is passionate about all aspects of online data and helping clients find success.
Shelby Bouchard
Digital Marketing Coordinator
Shelby Bouchard
Digital Marketing Coordinator
Shelby is a born and raised Vernon resident with a diverse business foundation. He grew up on a busy local farm in Lavington, working and leading until graduation. Later on, Shelby spent seven years in the hospitality industry, followed by four successful years as a Realtor with RE/MAX Vernon, earning his ‘Master Certified Negotiation Expert’ designation. This dynamic service base is invaluable to his tireless drive to serve others. As an avid reader and skilled writer, Shelby is committed to amplifying his clients’ unique voices and desires. When not immersed in exciting client projects, he recharges by spending time with his wife and their French bulldog Penny, running Okanagan roads and trails or training Brazilian Jiu-Jitsu.
Antonio Braz
Web Designer & UX/UI Specialist
Antonio Braz
Web Designer & UX/UI Specialist
Antonio has gained over 10 years of experience in a unique mix of design, brand development and marketing technology. A calculated risk-taker with deep technological industry knowledge, Antonio has managed to build a solid reputation for producing quality work amongst his colleagues. As an accomplished creative, he's amassed a significantly large portfolio representing clients such as Disney, Coldwell Banker, The Hudson's Bay, and teams in the NHL, NFL, NBA - just to name a few. Additionally, he has designed hundreds of creative websites globally for Facebook's largest advertisement partner. His work resulted in generating billions of online views and driving multi-million dollar revenues. Antonio is always challenging himself and keeping up to date in whatever skills he needs to help his team or clients to achieve their goals. He believes every design piece can be its own unique piece of art.
Charl Labuschagne
Web Developer
Charl Labuschagne
Web Developer
Charl joined Sproing at the end of 2018 and has a passion for all things web. He brings over 8 years of experience in the web world from South Africa to Sproing. His experience ranges from structuring, developing and implementing interactive websites to developing custom email marketing campaigns. He loves to work collaboratively and is always hungry to learn.
Jan Reisler
Web Developer
Jan Reisler
Web Developer
Jan joined Sproing in 2020 after completing his Computer Science degree at UBCO. He excels at problem-solving with the ability to learn quickly and think logically. He is good at solving difficult and complex logical problems, which likely explains his interest in puzzles and chess. He is a very curious person by nature and therefore loves to learn new things and challenge himself. Jan loves being active, partaking in a wide variety of different sports each season.
Cathy Chirkoff
Office Administrator
Cathy Chirkoff
Office Administrator
Cathy loves building relationships with our clients and helping them succeed in their business goals. With a Bachelor of Arts degree in Communications and a diverse background that includes a stint in radio and helping build a family business, Cathy brings that warm and friendly vibe and is the official office spider wrangler due to her vast experience gleaned in the Australian bush.
Tricia Cooney
Production & Executive Assistant
Tricia Cooney
Production & Executive Assistant
Tricia has worked with national organizations and producers from across Canada, assisting them with the production of documentaries, digital media promotions, and business administration. After graduating from Broadcast Communications at BC Institute of Technology, Tricia began her career in video production. Torn between her desire to shoot music videos or become a news reporter, Tricia landed her first real job at Global Okanagan and has worked continuously in all aspects of media communications and production management ever since. As the primary production assistant and coordinator, Tricia brings her vast experience, resourcefulness, and high expectations to the video and production department to help find creative solutions for our clients’ media needs. Tricia also has additional duties as Executive Assistant to one of our Account Managers (Heath).
Joe Pinheiro
Video Director & Editor
Joe Pinheiro
Video Director & Editor
Joe has always been a storyteller, whether it be in the written word, music or moving images. With his diverse work experience and passion to tell other people's stories, he joined Sproing in 2015. Joe brought his passion and experience from the music and film industries where he worked in Toronto and Vancouver. He found his creative tribe in Vernon, finding the perfect place to mix his music and film passion. As Creative Mixer, Joe heads up our Video team as our in-house Director/Video Editor where the beats, images, words and design all Sproing together.
Jeff Bassett
Photographer / Videographer
Jeff Bassett
Photographer / Videographer
Jeff has been as been a contributor with Sproing since the beginning, shooting creative photography and video assignments. Jeff has the same infectious passion for high-quality creative work as the Sproing team, putting his heart and soul into his work, whether it's a big or small project.
Randi Buerfeind
Drone Pilot
Randi Buerfeind
Drone Pilot
Randi is an advanced certified drone pilot and home photographer. She is passionate about creating high-quality aerial videography and photography that meets the needs of our clients. In her spare time, she is often found backpacking the alpine mountains and being outdoors with her drone “Fenton”.
Keli Westgate
Voice Over Talent
Keli Westgate
Voice Over Talent
Keli is a ‘concept to completion’ type of person. With a background in social media, video production, and broadcasting, Keli brings a wealth of experience in marketing to Sproing. Primarily involved in our voice-over projects, Keli’s creativity, passion, and expertise communicate our client’s stories. Keli is also a mom, a certified permaculture designer and gardener, an avid reader, and a critical thinker.
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We’re always seeking talented, experienced professionals passionate about all things creative and marketing.
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