Sproing Culture
Partners On Purpose
We are a group of strategists, programmers, marketers, designers, innovators and out of the box thinkers fuelled by passion and strategy. We execute with purpose and focus on measurable, actionable results.
See How
Heath Fletcher
Partner / Creative Services
Heath Fletcher
Partner / Creative Services
Meet our ideas guy Heath: the big thinker, the one with a visionary eye and the absolute believer that if you can think it, you can create it! Heath brings over 20 years of experience in graphic design, photography and video production to the group. This is the guy you call when you need a creative solution to your problem. Many people know him as the Director of Possibilities, while others know him as the Creative Director or Account Manager at Sproing Creative. Most people around Vernon know him as a Photographer. Whatever hat he's wearing, there's one thing in common - Heath pours his tireless energy, optimism and creativity into every project. Plus, you can always bet on a few laughs. After hours, he is a proud Dad of two boys, a devoted husband and an all-around family guy.
Real Rousseau, BSc.Eng.
Partner / Business Strategist
Real Rousseau, BSc.Eng.
Partner / Business Strategist
Real is the director of operations and business strategy for our clients. Over the past 20 years, Real’s career has progressed from a professional engineer to overseas executive management and business owner. Real helps our clients turn visions and goals into reality. Whether our clients are launching a new business, product, service, building an exit strategy or expand on what they're doing now, Real’s approach is to help them prioritize what is most important and help them convert strategy into action. When Real isn’t busy working with entrepreneurs and business owners, chances are he is either with one of his four daughters, somewhere in the outdoors holding a fishing rod, riding his quad or just sitting on a stump admiring nature!
Karina Hettler
Operations Manager
Karina Hettler
Operations Manager
Karina boasts over 15 years of senior business operations and facility management, as well as event management and marketing experience. She has experience in working with numerous national and international companies in a variety of industries. Karina has been privately apprenticed and mentored by business leaders and a Registered Fellow of Oxford Brooks University. The years of mentoring equipped Karina with the practical knowledge and skills to help any business thrive. Karina has returned to her hometown of Vernon, BC after living and working in Oxford, England, and she is delighted to put her skills to work helping all Sproing’s clients fulfill their business goals.
Jade Wiens, BBA
Marketing Manager
Jade Wiens, BBA
Marketing Manager
Born and raised in Vernon, Jade completed her degree at the Okanagan School of Business and found her passion in the details of online marketing. With digital marketing clients from all over the world, Jade is responsible for the management of over $250,000 pay per click marketing budget annually. This responsibility and the completion of multiple online certifications has earned a partnership with Google where Sproing is compensated for its marketing efforts. The continuously changing environment and technical demands of digital marketing are a welcome challenge for this professional Sproinger. When Jade’s not tracking ad campaigns, she is often found hiking the trails in Kal Park or hitting the slopes of Silver Star, enjoying the Okanagan lifestyle.
Taylor Miller, BBA
Marketing Lead
Taylor Miller, BBA
Marketing Lead
In an evolving online world, Taylor dissects and analyzes data to help our clients get the most out of their investment in online marketing. She’s determined, confident and capable of bringing your online presence to the top of the search engine and helping your digital marketing campaigns deliver the best ROI. From completing her degree at the Okanagan School of Business to working with various businesses in many communities, Taylor loves to help businesses grow. The continuously evolving online world is a welcomed challenge for this Sproinger. From search engine marketing to email marketing campaigns, Taylor is passionate about all aspects of online data and helping clients find success.
Nicole Elsasser, BMGT
Marketing & Social Media Coordinator
Nicole Elsasser, BMGT
Marketing & Social Media Coordinator
Born in Alberta and raised in Kelowna, Nicole grew up with a passion for the arts. From dance to digital art - Nicole knew she wanted to pursue her passions and have a career that follows that goal. Nicole graduated with a Bachelor in Management, and after a fulfilling start in Human Resources, she decided to turn a new page and begin a career in Marketing. Nicole is kind, eager, and an overall enthusiast for all things creative!
Tristan Humphries, BBA
Marketing & Social Media Coordinator / Project Coordinator
Tristan Humphries, BBA
Marketing & Social Media Coordinator / Project Coordinator
Tristan grew up in Vernon, BC, and got her Honours Degree in Business Administration from the Okanagan School of Business. From there, Tristan spent over 3 years honing her event management and marketing skills in the world of professional sports working in the CFL. She later returned to her hometown and joined the Sproing team, bringing her positive attitude and passion for keeping things organized. Tristan loves collaborating with both the Sproing team and our clients to execute projects to the highest standard.
Antonio Braz
Design Lead
Antonio Braz
Design Lead
Antonio has gained over 10 years of experience in a unique mix of design, brand development, and marketing technology. A calculated risk-taker with deep technological industry knowledge, Antonio has managed to build a solid reputation for producing quality work amongst his colleagues. As an accomplished creative, he's amassed a significantly large portfolio representing clients such as Disney, Coldwell Banker, The Hudson's Bay, and teams in the NHL, NFL, NBA - just to name a few. Additionally, he has designed hundreds of creative websites globally for Facebook's largest advertisement partner. His work resulted in generating billions of online views and driving multi-million dollar revenues. Antonio is always challenging himself and keeping up to date in whatever skills he needs to help his team or clients to achieve their goals. He believes every design piece can be its own unique piece of art.
Hanna Sartison
Graphic Designer
Hanna Sartison
Graphic Designer
Hanna has always had a love and passion for anything creative and eagerly followed that passion by joining the Sproing team in 2021. Her career has just begun, having graduated from the Centre for Arts and Technology with a diploma in Graphic and Digital Design in 2020. However, she is excited to face the challenges and demands of the ever-changing environment of design. Hanna is determined, ambitious, and ready to design a visual brand that best speaks to clients, customers and users.
Charl Labuschagne
Web/Tech Lead
Charl Labuschagne
Web/Tech Lead
Charl joined Sproing at the end of 2018 and has a passion for all things web. He brings over 8 years of experience in the web world from South Africa to Sproing. His experience ranges from structuring, developing and implementing interactive websites to developing custom email marketing campaigns. He loves to work collaboratively and is always hungry to learn.
Jan Reisler
Web Developer
Jan Reisler
Web Developer
Jan joined Sproing in 2020 after completing his Computer Science degree at UBCO. He excels at problem-solving with the ability to learn quickly and think logically. He is good at solving difficult and complex logical problems, which likely explains his interest in puzzles and chess. He is a very curious person by nature and therefore loves to learn new things and challenge himself. Jan loves being active, partaking in a wide variety of different sports each season.
Maria Zebroff
Web Developer
Maria Zebroff
Web Developer
Maria joined the Sproing team in the spring of 2021. She is passionate about web development and creative pursuits in general. She holds a university degree in computer science and higher mathematics, and has over five years of experience as a web developer and graphic designer. The dynamic, ever-changing nature of this field appeals to her curiosity and passion for lifelong learning.
Cathy Chirkoff
Office Administrator
Cathy Chirkoff
Office Administrator
Cathy loves building relationships with our clients and helping them succeed in their business goals. With a Bachelor of Arts degree in Communications and a diverse background that includes a stint in radio and helping build a family business, Cathy brings that warm and friendly vibe and is the official office spider wrangler due to her vast experience gleaned in the Australian bush.
Tricia Cooney
Production Lead
Tricia Cooney
Production Lead
Tricia has worked with national organizations and producers from across Canada, assisting them with the production of documentaries, digital media promotions, and business administration. After graduating from Broadcast Communications at BC Institute of Technology, Tricia began her career in video production. Torn between her desire to shoot music videos or become a news reporter, Tricia landed her first real job at Global Okanagan and has worked continuously in all aspects of media communications and production management ever since. As the primary production assistant and coordinator, Tricia brings her vast experience, resourcefulness, and high expectations to the video and production department to help find creative solutions for our clients’ media needs. Tricia also has additional duties as Executive Assistant to one of our Account Managers (Heath).
Joe Pinheiro
Sound & Video Editor
Joe Pinheiro
Sound & Video Editor
London -Toronto - Vancouver and now the Okanagan. Wherever Joe has lived he's always been a storyteller, whether it be in the written word, music, or moving images. After graduating from the University of Western Ontario and leaving his side gig in college radio behind, he was off to Toronto to work his first dream job in the music industry - signing songwriters. After cutting his teeth in the music industry it was off to Vancouver for the film industry producing corporate commercials and Thompson Okanagan Tourism filming projects. Soon after he found the right fit to bring all his creative passions together as a video editor. With his diverse work experience and passion to tell other people's stories, he joined Sproing in 2015. He found his creative tribe in Vernon, finding the perfect place to mix his music, film, and storytelling passion. As Creative Mixer, Joe heads up our Video team as our in-house Director/Writer/Video Editor where the beats, images, words, and design all Sproing together.
Jeff Bassett
Photographer / Videographer
Jeff Bassett
Photographer / Videographer
Jeff has been as been a contributor with Sproing since the beginning, shooting creative photography and video assignments. Jeff has the same infectious passion for high-quality creative work as the Sproing team, putting his heart and soul into his work, whether it's a big or small project.
Randi Buerfeind
Photographer & Drone Pilot
Randi Buerfeind
Photographer & Drone Pilot
Randi is an advanced certified drone pilot and home photographer. She is passionate about creating high-quality aerial videography and photography that meets the needs of our clients. In her spare time, she is often found backpacking the alpine mountains and being outdoors with her drone “Fenton”.
Keli Westgate
Voice Over Talent
Keli Westgate
Voice Over Talent
Keli is a 'concept to completion' type of person. With a background in social media, video production, and broadcasting, Keli brings a wealth of experience in marketing to Sproing. Primarily involved in our voice-over projects, Keli’s creativity, passion, and expertise communicate our client’s stories. Keli is also a mom, a certified permaculture designer and gardener, an avid reader, and a critical thinker.
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We’re always seeking talented, experienced professionals passionate about all things creative and marketing.
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