Once financial, inventory, and purchasing processes were in place, Real frequently met with Alison and Karen (Owners) to discuss operational aspects of the business and growth opportunities. Still today, Alison and Karen carve out time monthly to meet with Real to discuss various high-level topics, best described as shareholder/strategic direction conversation.
Sproing created strategic marketing campaigns to target The Room Collection’s target audiences through Facebook product carousels, video marketing and Google text ads that showcase the business’s carefully-sourced, beautiful decor items.
The Room Collection is a local home decor and furniture store located in the heart of downtown Vernon. They believe in “buy well, buy once,” offering a variety of accessories and furniture to transform your home. Alison and Karen, lifelong friends, are interior design experts and are always happy to provide advice or answer any questions you may have!
As one of Sproing’s longest-served coaching clients, The Room Collection first approached our team with a recently purchased business. With years of home decor experience, Alison and Karen sought out a growth partner to support setting up processes, systems, tracking and understanding the metrics that come with owning a retail business.
After only two years of working closely with Real, The Room Collection was awarded the ‘retailer of the year.’ Today, they continue to collaborate with Real and our marketing team to secure their online presence effectively.
Ad clicks on Facebook in 1 month.
Retailer Of The Year award within 2 years.
Increased website traffic.
Increased Facebook web traffic.