Wainui

Over 200,000 Video Views

Professional post-production work brought everything to life. The new website showcases a classy, vibrant 19-hole course with a state-of-the-art function centre, along with a library of photos and footage put to use through digital marketing campaigns.

Armed with video marketing and rich, high-resolution photography, we launched Wainui Golf and Function Centre’s digital marketing campaigns. We created image, text, and video ads on Facebook, Instagram, Google, and Youtube, enabling broad coverage to quickly and effectively build the business’s online presence.

Business Goals

Wainui is a world-renowned golf and country club located on the outskirts of Auckland, New Zealand. Whether you’re a beginner looking for a fun afternoon with friends or a seasoned golfer, Wainui offers a wide range of on-course offerings. From the driving range and corporate facilities to the premiere 9 and 18-hole courses, Wainui is a place to eat, meet, and play.

Mission

When the newly appointed GM of the Wainui Golf and Function Centre approached Sproing, the facility was weeks away from opening. The company was without a web presence or marketing tools. They also didn’t have any photos or videos of the course, facilities, staff or food. We had our work cut out for us! With only a brand to work from, we got started on their website.

Results

We embarked on a two-week whirlwind of a trip shooting drone, video and photos of the 19 -hole course, staging events with models, banquet & meeting rooms. We also captured images of the pub, cafe, and gourmet dining room food to reflect a fully functional golf club’s experience.

Testimonials


We cannot say enough about the entire team at Sproing. No matter who you deal with for whatever the reason their “can do” attitude results in a timely high-quality solution.

Terry Yacyshen, General Manager Wainui Golf and Function Centre

By partnering with Sproing we were able to improve our footprint in the digital world immensely. Further, we are now extremely brand conscious and have lifted not only our game, but our industry partners are finding more reasons to support our efforts due to their exposure to building relationships with us.


Key Metrics

― Website Pageviews

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Website pageviews in the first year (360 per day).

― Digital Traffic

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Increased website traffic with digital marketing.