Wainui

Over 200,000 Video Views

Amazing post-production work brought everything to life. The new website was now able to showcase a never before seen 19 hole course with a state of the art function centre. With a library of photos and footage that was put to use through digital marketing campaigns.

With the full force of video marketing and rich high-resolution photography, we were armed for launching digital marketing campaigns for Wainui Golf and Function Centre. We create image, text and video ads on Facebook, Instagram, Google and Youtube getting wide coverage to build the business’s online presence quickly and effectively.

Business Goals

Wainui is a world renowned golf and country club located on the outskirts of Auckland, New Zealand. Whether you are a beginner looking for a fun afternoon with friends or a seasoned golfer, Wainui offers a wide range of golf course levels. From the driving range and corporate facilities to the premiere 9 and 18 hole courses, Wainui is a place to eat. meet. and play.

Mission

When Sproing was approached by the newly appointed GM of the Wainui Golf and Function Centre the facility was weeks away from opening with no web presence or marketing tools in place. Luckily the brand had been created so we were able to get started on the website. Being a brand new golf course and event facility there were also no photos or videos of the course, facilities, staff or food. We had our work cut out for us.

Results

Two weeks of a whirlwind trip shooting drone, video and photos of the 19 hole course, staging events with models, banquet & meeting rooms, pub, cafe and gourmet dining room food to reflect the experience of a fully functional club.

Testimonials


We cannot say enough about the entire team at Sproing. No matter who you deal with for whatever the reason their “can do” attitude results in a timely high-quality solution.

Terry Yacyshen, General Manager Wainui Golf and Function Centre

By partnering with Sproing we were able to improve our footprint in the digital world immensely. Further, we are now extremely brand conscious and have lifted not only our game, but our industry partners are finding more reasons to support our efforts due to their exposure to building relationships with us.


Key Metrics

― Website Pageviews

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Website pageviews in the first year (360 per day).

― Digital Traffic

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Increased website traffic with digital marketing.