The Power of Content
“Traditional marketing talks at people. Content marketing talks with them!” – Doug Kessler
As a business owner, we know that you’re busy and while we’re sure you’d love to be advocating for your brand 100% of the time… that’s just not possible.
Fortunately, that is the purpose of content marketing!
What is content marketing? It is the written, downloadable, and visual mediums you share to educate your audience about your products, services, brand, and expertise. It is how you consistently connect with your audience…this content speaks for you when you’re not in the room. It creates a conversation that keeps people coming back for more.
To do this, you need to determine who your audience is, how they’ll connect with you, and why they should buy from you.
Why should you prioritize a content strategy in your business’s marketing?
Your content has the power to generate leads and relationships for you! You can solve your audience’s pain points, become a valuable resource, and allow people to connect with your brand. This means your website, blogs, advertisements are doing the work of generating leads for you! Companies that use content marketing see approximately 30% higher growth rates!
Here are some reasons why now is the time to build your strategy:
Audience Retention
The number one goal of any business is to attract prospective customers or clients. A carefully crafted strategy will identify types of content that will be music to your audience’s ears (figuratively- or maybe literally).
And, like all good tracks, they’ll keep it on repeat.
To retain this audience it is important to identify their pain points and what they need from your brand. Does your brand or service solve problems for them? Do they know that they have this problem? Are they seeking more information about similar products or services? Does your brand offer them something unique?
If your content consistently answers these questions for them, you have successfully built trust!
A content strategy can also determine what medium is best suited for the material they will keep revisiting. For example, if they’re commuters, podcasts are a good way to reach busy-bodies on their daily drives. As is often said and appreciated, “The best marketing doesn’t feel like marketing.”
Improved SEO Ranking
Ever enjoyed a dessert by someone and wondered how they made it? Well, a content strategy is like a recipe, while a high position on Google is like a really tasty treat!
Quality copy and audio/visual content can establish you as a credible source of information, leading to higher organic ratings. The right combination of these things, sprinkled with readability and research gets you big improvements.
How does this happen? The Search Engine Results Page (SERP) algorithms love content that is relevant, consistent, and keyword-focused.
Raises Brand Awareness and Generates Leads
The marketing of your products or services is rooted in who knows about you and what you do!
We’re going back to your audience here. Sure, almost any marketing method can create brand awareness, but content marketing takes that a step further. Instead of just talking about your brand, you are generating a dialogue between you and the readers or listeners of your material.
Content marketing is focused on selling the values as a business. You’ll share all the information a consumer needs to decide why they should purchase from you, and what makes you different from your competitors. This is far more than just recognizing your name… it’s standing out from the crowd!
Paid digital advertisements, blogs, and social media is often a great starting point for many businesses to start sharing their stories and expertise. Businesses with blogs get 67% more leads than those who don’t!
However, no matter the medium, if your audience trusts you, it improves your brand’s reputation. Positive associations with your brand lead to better leads!
Don’t just join the conversation…start it!
At the end of the day, the power is in your hands to create stories and material that will bring the business to you! As we’ve discussed, implementing a content strategy is a powerful way to create relationships with your audience, improve your SEO ranking, and create credibility for your brand.
If you are looking for a marketing agency that can guide you in figuring out the who, how, and why of your content, contact us today!
Or visit our services page to learn more about our offerings!